How do I know if I need an executive assistant?

Time Is the Telltale Sign

Start by looking at your calendar. If your day gets hijacked by rescheduling meetings, digging through emails, or tracking down documents, you're in the danger zone. Those tasks are important, but they don’t require your expertise—and they eat your time.

You're the Bottleneck

If decisions stall waiting on you, or your team has to “circle back” three times to get a simple yes—you're likely the hold-up. An executive assistant clears the path, keeps communication flowing, and handles the details so you don’t have to.

Your Work Isn’t Strategic Anymore

Leaders should be making decisions, not managing inboxes. If you’re spending too much time in the weeds instead of on the business, it’s time to get help. An EA gives you back the space to focus on growth, people, and direction.

Summary

If you're losing hours to coordination instead of leadership, it's time for an executive assistant. Delegate the $30/hour work so you can stay focused on $300/hour decisions.