Financial Solutions for Health & Wellness Brands

Build a healthy business.
Master your unit economics.

High standards often kill margins. When you spend your week wrestling with ingredient sourcing, subscription churn, and landed costs, you aren’t building a brand. BELAY gives you the financial expertise and operational support to focus on product innovation, not administration.

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Support built for Wellness and Beauty founders.

  • Calculate contribution margins, CAC efficiency, and inventory turn.
  • Handle bookkeeping, sales tax compliance, and subscription reconciliation.
  • Manage supply chain logistics and ingredient forecasting.

Let’s talk about margin compression.

You share exactly where cash is leaking. It might be rising ad costs, expensive raw materials, or slow-moving stock. We simply identify what a win looks like for your brand. Ready now? Let’s talk.

01

We build your Right-Fit solution.

We search our elite bench of U.S.-based finance experts to build your dream back office. We look for pros who know DTC models, subscription metrics, and product lifecycles to match your specific needs.

02

They plug in fast. You innovate.

Your new partner joins with proven systems and clear reporting. This allows you to focus entirely on developing the next product and growing your community, not chasing receipts.

03
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Our Services for Health & Wellness Founders

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Accounting & Bookkeeping
Gain peace of mind knowing your books are accurate, timely, and designed for the unique flow of health and wellness businesses. We turn your financial data into clear, actionable insights.
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Inventory Management
Whether you’re managing product batches, subscription boxes, or retail stock, our team helps you track true costs, reduce waste, and improve cash flow—so you can scale sustainably. When it comes time to implement an Inventory Management System, our expert implementation team will help you get it set up properly and functioning as a tool for growth.
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Fractional CFO Support
Plan smarter growth. Our CFOs help you model cash flow, forecast demand, and navigate pricing, funding, and expansion—without the full-time executive overhead.
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Tax Strategy & Compliance
Stay compliant while keeping more of what you earn. We specialize in proactive and intricate tax planning for product-based brands.
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Struggling to make a decision?

Chat with your preferred AI tool to learn how our financial solutions can help your business move forward.

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Why Wellness Entrepreneurs Choose BELAY

  • Experts in CPG, eCommerce, and wellness product management
  • Holistic approach combining accounting, tax, and CFO strategy
  • Insight into seasonal trends, inventory cycles, and cash flow needs
  • Trusted by top-performing wellness brands and founders like Untoxicated and The Lip Bar

You’re here to change lives. We’re here to make sure your business supports that mission—profitably, sustainably, and strategically.

Schedule a Consultation

Schedule a call with a BELAY Solutions Consultant — takes less than 2 minutes.

Unlock the Power of Your Inventory

Download the eBook that takes you through six key areas that help you maximize cash, manage inventory and ensure profitability.