""BELAY took over the entire hiring and vetting process. I'm very particular, and I like things done a certain way. Because I have an online business, it can be very fast-paced with things changing. I needed someone who could work fluidly and also someone who had a spirit of excellence about them. And [BELAY] went and found the Scottie Pippen to my Michael Jordan.""
— Jasmine Womack, CEO
The Challenge
Jasmine Womack built The E.M.P.A.C.T. Group into a seven-figure coaching and consulting agency — but the demands of a fast-growing business began to collide with her responsibilities at home. With a husband who traveled for work during the week and small children counting on her, the pressure mounted.
"My husband travels for work throughout the week, and I have small children. It was very difficult to handle the responsibilities of home while having a growing business. It got to the point where I couldn't do both."
Something had to give. Jasmine recognized that continuing to grow her business would require bringing in help — but finding the right person proved harder than expected. After being referred to BELAY by her CFO, she initially hesitated and attempted to hire on her own.
"Well, that didn't work out. That was a dumpster fire. I realized that I didn't want to go through the entire hiring process. I would just have rather paid someone to find someone that I needed that aligned with me."
The Solution
Once Jasmine committed to BELAY, the team handled everything — sourcing, vetting, and matching her with a Virtual Assistant who fit her exacting standards. For Jasmine, who runs a fast-paced online business and holds a spirit of excellence in high regard, the right match was non-negotiable.
"I needed someone who could work fluidly and also someone who had a spirit of excellence about them. And [BELAY] went and found the Scottie Pippen to my Michael Jordan."
That person was Kathy Ambrosic. Jasmine and Kathy began meeting for an hour each week, and through those sessions they built a strong working rapport. Jasmine started with the fewest contracted hours available, and as she grew more comfortable with delegation, those hours gradually increased.
Kathy took the initiative to learn Jasmine's world — not just her business, but her life — anticipating needs before they became problems and continuously surfacing new ways she could support her. The partnership became a turning point for how Jasmine led her company.
""I learned that I have a lot to delegate, but I also learned that I don't have to do it all. My confidence as a leader has grown, and [I know] I do have what it takes to lead a company.""
— Jasmine Womack, CEOThe Impact
The results of the BELAY engagement have been transformative. In the year since Kathy joined, Jasmine's business tripled — and they're on track to match that trajectory again. What began as email management, calendar management, and document organization has expanded into full operational oversight.
"She handles my entire calendar at this point. I don't even touch my calendar. I just send everything and everybody to her. She's the gatekeeper, and she protects my time because I don't have a lot of it."
Kathy now manages client-facing inquiries, billing, payments, contracts, records, a team of nine contractors, and the company database. Her depth of knowledge has grown so comprehensive that Jasmine is preparing to bring her on as the company's first full-time employee — serving as both executive assistant and operations manager.
Beyond the operational gains, Jasmine credits the engagement with a deeper personal shift. She learned that letting go of tasks isn't a weakness — it's what makes great leadership possible.
"My confidence as a leader has grown, and [I know] I do have what it takes to lead a company."