"I didn't gain a secretarial assistant sitting outside my door; I gained a business partner. I value that so much. I have a reliable, trusted resource that when a thought occurs to me on my own, if I at least make a note about it, I have a place to send that note [or] that request to. And not even give it another thought until she comes back and says, 'Here's what you asked for. Is it what you were looking for?'"
— Jay Roundy, Co-Owner and COO
The Challenge
Jay Roundy, co-owner and COO of P2 Performance Plus, had spent more than four decades building a career with dedicated in-person executive support. For 35 of those years, he relied on assistants working just outside his office door — including one who stayed for 23 years and, as Jay described, knew what he needed before he needed it.
When P2 Performance Plus launched alongside his son, Jay found himself without the operational backbone that had long been central to how he worked. His son, committed to a demanding career in medical device sales, had limited time to contribute to the day-to-day demands of running the business.
"I had been intermittently looking at the idea of somebody virtually helping me. My son and I own the business together, but he's involved in medical device sales and doesn't have as much time as I do to commit. I really needed some help, and so I was looking around and I was looking for this and didn't find it."
For months, Jay searched for the right solution without success. It wasn't until he read a book by Michael Hyatt and learned what a BELAY Virtual Assistant could offer that he decided to take the leap — calling the same day and scheduling his discovery call.
The Solution
Jay was matched with BELAY Virtual Assistant Maggie James, and the connection was almost immediate. With a background in nutrition and wellness, Maggie brought strong organizational instincts, clear decision-making skills, and a proactive communication style that quickly set her apart from Jay's expectations of what a virtual arrangement could look like.
Maggie took over note-taking during meetings, stepped into the role of project manager on a complex healthcare-related research initiative, and supported Jay with the launch of a new program. Her willingness to speak up and offer suggestions — rather than waiting to be directed — reminded Jay of the long-tenured assistant he had worked alongside for over two decades.
"She's incredibly organized, a really good thinker [with] good decision-making skills. She's not afraid to speak up and offer a suggestion. She has now become the project manager of a healthcare-related research project."
Despite Jay's initial concern that a remote model couldn't replicate the closeness of an in-office relationship, the transition proved seamless. Even while supporting multiple clients, Maggie's responsiveness consistently impressed him — responding to requests 99% of the time before Jay had even finished sending them.
"I didn't expect it to be this easy and this good."
— Jay Roundy, Co-Owner and COOThe Impact
What Jay expected to be a functional, task-based arrangement became something far more meaningful: a genuine working partnership built on trust, reliability, and aligned thinking. The relief he experienced grew steadily as Maggie demonstrated her value across every area she touched.
"I didn't gain a secretarial assistant sitting outside my door; I gained a business partner. I value that so much."
Jay described a new kind of operational clarity — the freedom to capture a thought, hand it off, and trust it would be handled with care. The mental load he had been carrying lifted. Maggie became, in his words, an extension of himself: someone who sees everything, anticipates needs, and delivers before being asked twice.
For a leader who spent more than three decades relying on in-person executive support, the shift to a virtual model proved not only viable but transformational. Jay entered the relationship with measured expectations. He left them far behind.
"I didn't expect it to be this easy and this good."