""The fit was just amazing because they came with the skillsets I needed, they matched my communication style, our personalities have gelled so well, they're the self-starters I need them to be, and we just get along well.""
— Jodi Carlton, Autism Relationship and Neurodiversity Expert
The Challenge
Jodi Carlton is an autism relationship and neurodiversity expert who coaches autistic and neurodiverse individuals and couples worldwide through her company, Spectrum Relationships. Her groundbreaking model and unique coaching program help partners gain clarity and direction — but as her practice grew, she found herself stretched dangerously thin.
With a YouTube channel gaining momentum, Facebook groups approaching 3,000 members, and a LinkedIn profile sitting dormant, Jodi was struggling to maintain a consistent social media presence alongside her coaching and content creation responsibilities.
"I already had all of the social media platforms. My YouTube channel has grown a lot in the last few years, but LinkedIn was dead because I didn't have time to coach, create content and interact. My Facebook groups have close to 3,000 [people]. There was just a lot of me to go around, and my own VA [at the time] couldn't get it all done, and I needed more."
As one of the world's foremost experts in her niche, Jodi knew her potential audience was out there — but without enough time or support to reach them, her ability to grow her business and impact more lives was hitting a critical wall.
The Solution
BELAY matched Jodi with two specialists who quickly became essential members of her team: Virtual Assistant Madison Casey and Social Media Manager Meagan Roper. Together, they gave Jodi the breathing room she needed to focus on what she does best — coaching and creating teaching content.
Meagan took ownership of Jodi's social media strategy, setting up scheduling systems like Later and repurposing existing content into a full, consistent posting calendar. She also stayed current on industry trends, alerting Jodi to relevant developments so the team could adapt their content strategy in real time.
"She's staying on the pulse of what's going on in the industry, and then alerts me [of] it, and we can adjust what we're doing accordingly which is great because I don't have the time to look into that. We gave her tasks to do and she did them; she came up with ideas and she followed through."
With Madison and Meagan handling the operational and social workload, Jodi was also able to direct more attention toward a website migration project — something that had previously been impossible to prioritize while managing everything alone.
""Meagan and Madison are helping me to get that [content] out there so people's lives can be changed. It doesn't feel like it's a job to them. They really both seem like they're very invested in what we're doing.""
— Jodi Carlton, Autism Relationship and Neurodiversity ExpertThe Impact
The results of adding a VA and Social Media Manager to her team were both measurable and deeply personal for Jodi. Her Instagram engagement and following grew significantly, with increased interaction actively driving traffic to her website and generating more booking inquiries.
"With Meagan, when you look at my Instagram stats, it's crazy how much my engagement and interaction has gone up. My following is starting to grow, engagement is sending people over to my website, and I'm having more people contact us."
Beyond the metrics, the impact on Jodi's quality of life was profound. A woman who had been working around the clock found herself with free time on a weekend for the first time in years — a change that felt almost foreign at first.
"This past weekend, I had a bit of time where I didn't have to work over the weekend. It almost felt uncomfortable because I was so used to having to just do everything myself and being on the clock 24/7. And because they have taken so much off of my plate, I had some time – and it's been incredible."
For Jodi, the decision to invest in BELAY support was a defining moment — one she describes as "stepping off a cliff." Knowing her work directly changes the lives of autistic individuals and couples, including her own daughter, made that leap worthwhile.