""I've nearly doubled the size of my business since I began working with BELAY, and I couldn't have achieved that growth without the help of a world-class Virtual Assistant. I wouldn't have been able to scale my business as much as I have.""
— John Rex, President
The Challenge
John Rex, President of Rex Executive Leadership, has built his reputation helping C-suite leaders reach their full potential — but running a growing coaching business meant wearing too many hats. As a former CFO of Microsoft North America, John understood better than most what elite performance looks like, and he knew his own administrative burden was standing between him and the next level of growth.
John's vision for an assistant went beyond simple task delegation.
"I see an assistant as a partner. I needed someone to make me more efficient and professionally represent my brand."
Finding that caliber of talent on his own proved difficult. He needed someone with tenacity, attention to detail, and the ability to represent his brand with professionalism — qualities that are especially hard to vet when hiring remotely. John began searching for a solution that could match him with a true partner, not just a task-taker.
The Solution
After evaluating his options, John turned to BELAY. What set BELAY apart was a combination of shared core values and a rigorous vetting process — every contractor demonstrates tenacity and attention to detail before ever being placed with a client. John was matched with Virtual Assistant Jackie Lewis, who would go on to become a full-time Rex Executive Leadership employee.
Jackie's impact was felt almost immediately.
"With Jackie, it was within a week or so because she was such a fast learner and has such a positive, can-do attitude. Within a couple of weeks, Jackie had nailed the basics. Within two months, she was suggesting improvements to my business processes. She continues to help me innovate to this day."
Jackie didn't just manage tasks — she became an active contributor to John's business, identifying process improvements and helping him operate with greater efficiency and confidence. For a solo executive building a high-touch coaching practice, that level of proactive partnership made all the difference.
""She saves me [around] five or 10 hours a week. It's valuable to me. What might be even more valuable — and this is even harder to put a dollar number on — is just the peace of mind that I get knowing that the administrative backbone of my business is solid and happens without me having to worry about it.""
— John Rex, PresidentThe Impact
Since partnering with BELAY, John Rex has nearly doubled the size of his business — growth he directly credits to having Jackie by his side. The time reclaimed and the mental load lifted have allowed him to focus on his highest-value work: coaching executives to lead at their best.
Jackie saves John an estimated five to ten hours every week. But as John is quick to point out, the numbers only tell part of the story.
"What might be even more valuable — and this is even harder to put a dollar number on — is just the peace of mind that I get knowing that the administrative backbone of my business is solid and happens without me having to worry about it. I suffered with that for a number of years before Jackie arrived."
John has become one of BELAY's most vocal advocates.
"[BELAY] offer[s] a great service, especially for entrepreneurs. It's a low-risk, confident way to find great talent. And that's a hard thing to do especially when you're looking for remote workers. [BELAY's] white glove service all along the way is terrific."