"She's given me the opportunity to give up scheduling and logistics so that I can be freed up to spend more time interfacing with clients and providing them with the service that they need. That buys me more time and buys me more money."
— Sarah Moore, Founder and CEO
The Challenge
Sarah Moore, founder and CEO of Inquiry & Renegade, has built her organization around helping nonprofit leaders solve their money problems and expand their capacity — but for a long time, she was the one who was underwater. A stay-at-home mom of five, Sarah was simultaneously running a full-time consultancy, working for a radio show, and preparing to marry a widower whose four children she was about to adopt.
"I was doing too much, and I needed help."
Sarah first discovered BELAY through the recommendation of coach Michael Hyatt, whose Business Accelerator program she had completed. Beyond the referral, she was drawn to BELAY's values — its respect for faith, its commitment to lifting women in business, and what she described as "a high view of human dignity." She also appreciated the rigorous vetting process BELAY applied to both clients and contractors alike.
When Sarah launched Inquiry & Renegade, she returned to BELAY with a clear need: someone who could manage both the backend of a growing professional practice and the relentless logistical demands of a large, busy household — without sacrificing the polished, professional experience her clients expected.
The Solution
BELAY matched Sarah with Virtual Assistant Alexis Winchester, who quickly became a trusted partner across every dimension of Sarah's life. On the professional side, Alexis set up client workflows to ensure deliverables were completed on time and presented with care — working in Canva to take Sarah's raw work and make it, as Sarah put it, "dreamy and professional." She also managed inbox chaos, tracked expenses and receipts, and kept systems running smoothly behind the scenes.
"If I'm the engine, she's the caboose for client deliverables. She's also keeping tabs on expenses and receipts, making sure systems are foolproof."
On the personal side, Alexis tackled tasks that had long consumed Sarah's bandwidth — automating grocery ordering, coordinating meal rotation, and handling administrative errands like replacing lost social security cards. Their communication rhythm is light but effective: a 30-minute weekly check-in, supplemented by ad hoc texts throughout the week.
What set Alexis apart was her ability to anticipate needs before Sarah had to articulate them.
"Alexis anticipating needs has been just such a blessing. She keeps presenting me with options in different aspects of professional and personal life when I feel stuck."
"Priority management would be the thing that's changed my life, and then careful and clear communication."
— Sarah Moore, Founder and CEOThe Impact
The impact was immediate. Sarah noticed a difference in the very first week — not just in productivity, but in the quality of the partnership itself. Alexis's customer focus, attention to detail, and strong professional boundaries set a tone that Sarah found both reassuring and energizing.
"I noticed in the first week something different — majorly different. It was that customer focus, attention to detail, desire to serve, but also the strong boundaries — because when I work with someone who has good boundaries, it encourages me to do the same."
With logistics and scheduling off her plate, Sarah has been able to focus on what she does best: serving her nonprofit clients. The time she's reclaimed translates directly into revenue and client relationships. Each morning, she sends Alexis her "big three" priorities for the day — a simple habit that has transformed how she manages her attention and communicates her needs.
Beyond the practical gains, the partnership has given Sarah something harder to quantify: stability and hope during an unusually demanding season of life.
"It doesn't just help me from a pragmatic perspective, but it gives me hope for what's happening in the world outside of the small little bubble that I operate in."