"She created the capacity for me to lead the whole organization, so I'm not worrying about the scheduling and those kinds of things. It just allowed me to stay in the cockpit and fly the plane versus coming and passing out stuff. That has helped me to commit to my passion, which is visionary leadership."
— Terrance Johnson
The Challenge
Terrance and Torsha Johnson pour themselves into serving others — Terrance as Lead Pastor of Higher Dimension Church in Houston, Texas, and Torsha as the founder of Shower Chique, a beauty empowerment brand built around high-quality shower caps. After 20-plus years of serving alongside her husband in ministry, Torsha launched the business as her youngest prepared to leave for college — adding entrepreneurship to an already full life that included three children and active church leadership.
For a time, Torsha stepped in as Terrance's de facto assistant, handling his administrative tasks and calendar. But as Shower Chique took shape, that arrangement couldn't continue. Terrance needed someone who could integrate into the fast-moving culture of the church without a lengthy ramp-up period.
"Because the church is moving – the train is moving, you know? We wanted to have someone who was ready to jump on the train, who understood just how to come alongside a pastor, support them, and already have the tools and skills."
Torsha faced her own version of the same challenge. Balancing ministry and a brand-new business, she knew she'd need dedicated support to manage everyday tasks and get Shower Chique launched — and growing. Both Terrance and Torsha turned to BELAY for help.
The Solution
Terrance and Torsha reached out to Chaston, their trusted BELAY Client Success Consultant, who listened carefully to each of their distinct needs before making a match.
"The matching process was such a win from the very first call with Chaston. Him discovering what the pain points were and hearing me out, I felt as though he really did his work."
Chaston connected Torsha with Virtual Assistant Rachel McCave, whose breadth of skills proved immediately invaluable. Rachel took on standard operating procedures, sales funnels, social media copy, lead generation, and more — everything needed to take a business from idea to launch and beyond. "She came in ready to assist with all aspects of starting and launching a business," Torsha said. "And for me, that was a great win because this is new to me."
For Terrance, Chaston matched him with Virtual Assistant Jamie Medina, who came aboard just as the church was preparing for a major conference. Jamie immediately took ownership of coordination, travel logistics, hotel arrangements, and a large guest list — all while acclimating to the church's culture. Terrance also discovered an unexpected advantage: working remotely gave Jamie the focused bandwidth to be even more effective than she could be in the building, shielded from the constant pull of day-to-day church operations.
"There's very little Rachel doesn't do apart from being in-person, but specifically, she has assisted me with standard operating procedures for our business, creating sales funnels, social media copy. I mean – oh my goodness – it's so much I could go on and on. Lead generation, just a lot of great things she's been able to assist me with."
— Terrance & Torsha Johnson, Lead Pastor & EntrepreneurThe Impact
Both Terrance and Torsha experienced tangible results almost immediately. With Rachel McCave managing the operational details of Shower Chique, Torsha could stay focused on building her brand and leading in ministry — no longer pulled in too many directions at once.
"Just the ability to handle several things at one time. Knowing that I have a competent assistant who's skilled and any tasks that I request, she's able to deliver — it really allows me to remain in high capacity because I have an assistant who is capable of helping me continue to get work done."
For Terrance, having Jamie Medina on board transformed how he leads the church. Freed from scheduling and logistics, he returned his full energy to the visionary leadership only he can provide.
"She created the capacity for me to lead the whole organization, so I'm not worrying about the scheduling and those kinds of things. It just allowed me to stay in the cockpit and fly the plane versus coming and passing out stuff. That has helped me to commit to my passion, which is visionary leadership."
Beyond the practical gains, both Terrance and Torsha see Rachel and Jamie as genuine partners in their mission. "We have a mission, and they help us be able to stay on mission," Terrance says — and as their working relationships deepen, the Johnsons expect that impact to only accelerate.