"Having someone go through the process of understanding who we are and what we needed, and then matching us up with the right person with the right background and experience… somebody who knew what they were doing and could just really jump right in — that was huge."
— Jonathan Bayreuther, CEO
The Challenge
Jonathan Bayreuther built Veitas Engineers on technical expertise — not marketing. But as the structural engineering firm scaled, so did the demand for visibility. Jonathan found himself pulled into a role that didn't come naturally:
"Like a lot of engineers, I went from designing buildings to needing to do this development and marketing as my role increased. That very outward-facing type of marketing is not my strong suit. It's just not me. So it became very apparent that I needed some help."
Jonathan explored his options, meeting with local marketing candidates, but nothing quite clicked. He needed more than task support — he needed someone who could arrive with a strategy and own the execution independently. Without that, marketing kept slipping to the bottom of his priority list, pulling him further from the technical leadership at the heart of his business.
The Solution
BELAY matched Jonathan with Faith, a Marketing Assistant with over 20 years of professional experience. From the start, Faith brought the kind of strategic clarity Jonathan had been searching for. She immersed herself in the Veitas brand and immediately got to work.
"I think Veitas was looking for consistency. Someone who understood their brand voice and goals, but also someone who could implement that in a human, approachable way — sifting through all the gimmicks."
Faith began with a thorough audit — reviewing the Veitas website, analyzing social media performance, evaluating customer feedback, and studying competitors and aspirational brands alike. From that research, she built a full-scale marketing plan designed to carry the firm through 2026. What distinguished the partnership was Faith's proactive ownership: she arrived at every weekly meeting with a prepared agenda and the specific decisions Jonathan needed to make — then ran with the execution herself.
"She walks into each weekly meeting with an agenda, clear decisions she needs from me, and then just runs with it. I don't necessarily know the steps myself, so I can't really guide her on what the next thing needs to be."
"I needed someone to come to me with a plan. That has been by far the best thing with Faith. She walks into each weekly meeting with an agenda, clear decisions she needs from me, and then just runs with it."
— Jonathan Bayreuther, CEOThe Impact
The momentum was immediate. Veitas Engineers shifted from posting on social media only when time allowed to maintaining a consistent schedule multiple times per week — and engagement started climbing within just the first couple of weeks. Faith launched a targeted drip email campaign and began preparing a web series, part of a layered strategy built to establish long-term brand trust.
"Right now, our biggest goal was just having a layered marketing approach. We've already launched a drip campaign, and we're preparing to roll out a web series by next month. We're putting our best foot forward."
Beyond the measurable marketing gains, the partnership gave Jonathan something equally valuable: relief.
"It took a huge stress off me. I don't have to keep that to-do list myself. That's enormous. It's very reassuring — allowing me to keep doing what my primary responsibility is."
With more margin and more strategic clarity, Jonathan could return to leading the engineering firm he built — and he's candid about his one regret: "I should have done it sooner."