""I have a lot of colleagues that have VAs, and going the route that I did through BELAY and getting matched was a no-brainer because there were no pain points. I'm super happy with Shiricia and I'm hopeful that we will be together for a long time.""
— Dr. Christy Frady, Provider / Pediatric Dentist
The Challenge
Dr. Christy Frady is a provider at Paramount Pediatric Dentistry, a multi-location practice dedicated to delivering comprehensive oral health care to children across three locations. With six doctors and 45 staff members keeping the practice running at full capacity, the demands on Christy's time were relentless — professionally and personally.
Like many healthcare professionals, Christy found herself caught in a cycle of reactive scheduling and constant task overload. Her calendar was unmanageable, her personal time was disappearing, and the balance she needed to be present for her family felt increasingly out of reach.
"My goal in reaching out was just looking to take some [of the] load off personally and professionally in order to keep my head above water," Christy says.
She needed more than a task manager — she needed someone she could trust to bring structure to her schedule, handle the administrative side of her professional life, and help her reclaim space for what mattered most.
The Solution
BELAY matched Christy with Virtual Assistant Shiricia Watson, and from the very first interaction, the experience was frictionless.
"We got matched with Shiricia right away. It was super easy and all was taken care of. In the typical process of learning to work with somebody, there are usually pain points, and I haven't experienced any of those."
Together, Christy and Shiricia built a structured routine that brought order to both her personal and professional life. Shiricia took ownership of calendar management, prepared documents for patient interactions, and worked to get staff scheduling back on track. Her prior career in healthcare gave her an immediate advantage:
"I originally came from health care before becoming a virtual assistant. [That] provided a comfort in knowing the lingo and the jargon," Shiricia explains.
Shiricia's approach was proactive and deeply intentional. She took time to understand Christy's day-to-day rhythms and identify exactly where she could step in — not just to manage tasks, but to restore a sense of calm and predictability to Christy's week.
""For me, [the win] has been the support and being able to truly rely on somebody. I don't micromanage her tasks, I don't follow up; she just takes care of everything and does a good job with it, which is so nice.""
— Dr. Christy Frady, Provider / Pediatric DentistThe Impact
The impact of the partnership was immediate. Christy now has a clear, organized view of her week ahead — and the confidence that she and her team will always be where they need to be.
"It's very organized. I can look at the week ahead and she has a list of what's going to happen and where, and that's super helpful."
More than operational efficiency, Christy found the kind of genuine, reliable support that frees a leader to focus on what they do best. The trust that developed between them was both natural and intentional — built on consistent communication and Shiricia's commitment to proving her reliability over time.
"For me, [the win] has been the support and being able to truly rely on somebody. I don't micromanage her tasks, I don't follow up; she just takes care of everything and does a good job with it, which is so nice."
For Christy, the BELAY experience validated everything she had hoped for — and became something she confidently recommends to colleagues exploring virtual assistant options.
"I have a lot of colleagues that have VAs, and going the route that I did through BELAY and getting matched was a no-brainer because there were no pain points. I'm super happy with Shiricia and I'm hopeful that we will be together for a long time."