""The business has the potential to be whatever I want it to be because of Michelle. I can focus on dreaming now. I have a lot of big aspirations, so she's completely why I can do the things I'm trying to do right now.""
— Eugenia Krok, Owner
The Challenge
Eugenia Krok, owner of Accessible Astrology, had spent over a decade building a respected astrology practice — but growth was becoming its own obstacle. With a team of six astrologers and a growing client base, the operational demands of running the business were threatening to overwhelm her ability to actually do the work she loved.
Eugenia knew she needed help, but finding the right person proved difficult.
"I've always known I needed an assistant. I tried hiring my own assistants [and] probably went through three different people."
The revolving door of hires wasn't solving the problem — it was adding to it. Eugenia reached a tipping point where the stakes felt existential: find reliable support, or risk losing the business entirely.
"I just got to the point where I was like, 'If I don't try to get help [and] I don't come up with this extra money every month to pay for an assistant, I'm going to lose the business because I just can't keep up.'"
The Solution
Eugenia made the decision to partner with BELAY, and was matched with Virtual Assistant Michelle DeHaven — a pairing that quickly proved to be the right fit. Michelle took over the operational tasks that had been consuming Eugenia's time and energy, most notably managing all customer and client relations.
"I haven't had to take an email from a customer since I hired [Michelle]. That's huge for me because when I look at emails, I want to throw up. So that's very exciting."
Beyond inbox management, Michelle brought structure to the business — tracking data, organizing workflows, and keeping Eugenia accountable.
"She also helps with structuring and tracking data, and takes all the pieces and puts them in nice little boxes. She's organizing the business [along with] keeping me on track."
What made the partnership especially effective was the personality alignment BELAY identified during the matching process. Eugenia and Michelle shared a direct, no-nonsense approach to work, which built an immediate and deep sense of trust.
"We're no-BS people. We're just here to get the job done, and because of that I guess there's just an innate trust with her."
""Time is the most valuable asset in life. This summer I had to take two months off because of a death in the family, and it was chaos for two months – and somehow, the business is still running.""
— Eugenia Krok, OwnerThe Impact
The results of bringing Michelle on board were dramatic. Accessible Astrology's revenue tripled, and Eugenia found herself with the mental bandwidth and time to pursue opportunities she previously couldn't even consider — including enrolling in a business mentorship program.
"I'm in a business mentorship class now because I have time to do that."
Perhaps the most telling testament to Michelle's impact came during a personal crisis. When Eugenia had to step away from the business for two full months following a death in the family, the business kept running — a feat Eugenia describes as nothing short of miraculous.
"Time is the most valuable asset in life. This summer I had to take two months off because of a death in the family, and it was chaos for two months – and somehow, the business is still running."
For Eugenia, the transformation goes beyond metrics. She now runs her business from a place of possibility rather than survival — and credits Michelle entirely for that shift.
"The business has the potential to be whatever I want it to be because of Michelle. I can focus on dreaming now."