"We gained even more confidence in our ability to grow with speed [while] maintaining excellence – which is crucial for us... You've got all the other case studies. You've got all the people that have seen success. That's because [BELAY] is a proven model. It's an absolutely proven model that works – well. [And] it works fast. Don't try and recreate this on your own…why would you?"
— Tony and Kristina Ebel, Owners and Founders
The Challenge
Dr. Tony Ebel and his wife Kristina are the owners and founders of The Pediatric Experience, a community dedicated to training pediatric, prenatal, and family chiropractors. After building a successful brick-and-mortar practice specializing in birth trauma and neurological challenges in children, Tony launched an online training and advanced education program to help fellow chiropractors learn both the clinical approach and how to connect with families in need.
The program took off immediately — far beyond what the Ebels had anticipated.
"We would have been excited with 100 members in the first year – and we finished our first year with over 500 other chiropractors in the membership. So it's been an absolute blast."
Rapid growth demanded rapid support. The Ebels tried enlisting local help to keep up, but as Tony described it, it was "a swing and a miss." What they needed was someone experienced in virtual and digital environments — someone who could match the scale and pace of their online community. After hearing about BELAY on a Michael Hyatt podcast, the appeal was immediate: a partner with proven expertise in the virtual space.
The Solution
The Ebels were matched with BELAY Virtual Assistant Alyssa Oakes, and the speed of the engagement set the tone from the start.
"Everything was fast. It really felt like we were able to start on second and third base with Alyssa."
Alyssa stepped up across two of the Ebels' most demanding channels: social media and email marketing. Keeping up with both had been a constant struggle — producing content, posting, editing, and tracking community engagement across platforms while maintaining a strong email presence. With Alyssa owning both, neither had to suffer at the expense of the other.
She also became their indispensable resource for Kajabi, the platform powering their online courses.
"It's really easy to use, but it's like every other software – for every one thing you do has 17 tethered cords to it... she knows what all those are. And so every time, if I'm doing something and I miss three of the 17, she doesn't, and she's really taken over all 17!"
The working relationship was grounded in a structured weekly rhythm. As Alyssa explains: "Tony and Kristina have a wonderful weekly content plan. And so we meet regularly and talk about what the expectations are and what those outputs should be each week. We kind of have it down to a science now."
"Everything was fast. It really felt like we were able to start on second and third base with Alyssa."
— Tony and Kristina Ebel, Owners and FoundersThe Impact
With Alyssa handling execution, Kristina saw an immediate and meaningful shift in how Tony could operate. His creative energy — the driving force behind their content and community — was finally protected rather than fragmented by administrative follow-through.
"[What] I have found [that] has been so great is protecting his creative headspace. When he produces something, Alyssa is the one that then takes it, creates a PDF of it posted, [and] repurposes it on social media. So the action and the content don't get bogged down with all of the follow-up steps because then Alyssa has completely taken that off of his plate doing that."
The partnership thrived on open communication and a shared commitment to excellence. For Kristina, that transparency built the trust necessary to let go and scale.
"Having that open communication has absolutely been huge for us to trust it's going to get done."
For Tony, the BELAY experience didn't just solve a staffing problem — it validated their capacity to grow with both speed and integrity, which matters deeply given the nature of their work with children and families.
"We gained even more confidence in our ability to grow with speed [while] maintaining excellence – which is crucial for us... It's an absolutely proven model that works – well. [And] it works fast. Don't try and recreate this on your own…why would you? We know we can continue to grow with excellence because we have an amazing person that's helping us get there."