"I learned early on how to write a book with ChatGPT, how to get all your blogs to rank top in Google, how to have it spit out your ideal lead magnets targeted to your ideal clients — and I can do all of that because I train ChatGPT with the psychology that it needs."
— Aimee Montgomery, BELAY Marketing Assistant
The Challenge
Many of the clients Aimee Montgomery serves come to her facing the same core obstacles: time constraints, inconsistent branding, and limited marketing ROI. Whether a business owner struggling to stand out on social media or a founder pouring money into ad spend with nothing to show for it, these clients needed more than execution — they needed strategy rooted in both psychology and data.
One client had been paying an agency for seven years to run Google Ads that were never actually launched. Others had agencies failing to communicate their brand in a way that resonated with their audience. The problems were not always visible from the surface, and uncovering them required the kind of deep analytical attention most marketing vendors simply weren't providing.
For Aimee herself, the challenge was equally pressing: how to deliver exceptional, customized service to every client without sacrificing quality or burning out.
"I had to automate a lot of things and do things faster so that I could take on as much work as possible,"she shares. The answer, she quickly realized, lay in combining her marketing expertise with the precision of AI.
The Solution
Aimee Montgomery, a BELAY Marketing Assistant, built a systematic, AI-powered approach to marketing that addresses each of her clients' pain points with precision. At the center of her process is a deep understanding that marketing is both psychology and technology — and that AI, without human expertise guiding it, delivers only part of the value.
For brand messaging, Aimee trains AI on each client's voice, industry, and target audience using a library of 30 custom prompts.
"One client asked me to redo their entire messaging. So, I gave them my client intake form. I know the products that he wants to focus his brand on. So, I will feed that all into ChatGPT and ask very specific questions… I have about 30 prompts I utilize for brand messaging including brand mission, vision, story, colors, fronts, and design."After generating output, she applies her strategic expertise to refine and elevate every deliverable.
For content creation, Aimee developed a two-page ChatGPT prompt dedicated solely to writing high-conversion sales pages — compressing what once took four to five days into minutes. She has even built a custom AI program through Python to produce high-conversion product pages for ecommerce clients. On social media, she tracks hashtag performance and engagement data over time, using the numbers to identify psychological friction points and adjust strategy accordingly.
"What used to take me four to five days now takes a few minutes. I review it, tweak it, and deliver a polished product that gets results."
— Aimee MontgomeryThe Impact
The results Aimee delivers consistently exceed client expectations. By blending AI efficiency with marketing strategy, she is able to provide outcomes that were previously out of reach for most small and mid-sized businesses — both in terms of speed and budget.
"That kind of branding can cost you anywhere from $30,000 to $60,000. I can do it in five minutes."
On social media, clients have seen transformational growth in a matter of weeks. One client reported a 5,000% increase in social media engagement in just two weeks, with audiences responding to messaging they had never experienced before. As the client put it:
"You've grown my social media by 5,000% in just two weeks. Massive people are engaging with my content. This is amazing. Nobody's ever communicated my brand like you have."
Beyond the numbers, Aimee's work has uncovered and corrected costly inefficiencies — including identifying an agency that had failed to run a single ad despite seven years of billing. After taking over, Aimee restructured the client's ad strategy to deliver higher-quality leads at a lower cost. Her approach ensures that clients not only see faster ROI, but understand the journey that gets them there — because, as she puts it, "the data will give me the information, but I guide my clients through the customer journey."